We place great emphasis on safeguarding your personal information. We maintain strict physical, electronic, and procedural safeguards to ensure its security. This Online Privacy Notice outlines how First Home Mortgage Corporation (referred to as “First Home Mortgage”) manages the personal information you provide through our website, www.firsthome.com, and related websites or mobile apps. This notice explains your options concerning the use of your personal information and how you can access and update it.
It is important to note that this Online Privacy Notice does not alter or replace our Gramm-Leach-Bliley Act (GLBA) Privacy Policy. The GLBA Privacy Policy pertains to the collection, usage, and sharing of non-public personal information about customers and consumers, including choices regarding information sharing. Please see First Home Mortgage’s GLBA Privacy Policy for more information: https://firsthome.com/privacy-policy/
Please be aware that this website is intended only for individuals aged 18 and above, located within the United States of America. Access to this site is prohibited for individuals under 18 or from locations outside the United States.
Empowering Your Choices with First Home Mortgage
First Home Mortgage values giving its customers control over how their personal information is shared. As you make these decisions, we encourage choices that enable us to provide mortgage products and services tailored to your financial goals. Flexibility is yours, and adjustments can be made at any time.
Our Online Privacy Notice sheds light on how we gather, use, and share the information you provide during your website visits, interactions with our emails, and engagement with our ads on third-party websites.
Prioritizing Security
Safeguarding your personal information is paramount. We utilize secure socket layer technology (SSL) to encrypt sensitive data transmissions. However, it’s important to acknowledge that no internet transmission or electronic storage method is entirely infallible. Absolute security cannot be guaranteed.
Types of Information Collected
We categorize online information into two types: non-personal and personal.
Non-Personal Information
Upon visiting our site, we collect your device’s IP address for internet connection purposes. Additional details we gather include browser type and version, operating system, origin site, and interaction with advertisements. These device-related insights enhance your online experience and manage our digital advertising. We may supplement our information with data received from other companies.
Collection and Use of Personal Information
In addition to the information detailed above, we may collect personal information you voluntarily provide, such as your name, address, contact number, and email address. On occasion, we gather additional personal information during your online mortgage application process.
“Personal Information” refers to identifiable data obtained from forms, surveys, applications, or similar fields online, including names, phone or email addresses, contact phone numbers, and account numbers.
Should we receive personal information from you or through publicly available sources, we might combine it with the data we collect online. This combination of information may be used to enhance the customization of our services and marketing communications to you.
Please note that personal information acquired from your social media interactions with us will not be shared with third parties without your explicit consent.
For First Home Mortgage customers, the personal information provided to us online may be used in processing mortgage applications and loan servicing. You can access and amend this information through your online account or by contacting your loan originator.
Information from Third Parties
We may receive information from third parties to verify your identity and prevent fraudulent activities. In cases of credit extension requests, we might seek authorization to obtain credit information from external credit reporting agencies.
Utilization of Collected Information
First Home Mortgage uses collected information to offer services, manage operations, and enhance personalized online experiences on our site and third-party platforms.
The information gathered enables us to, among other things: Recognize you during return visits to our site for personalized experiences; Process applications and transactions; Respond to inquiries and requests; Deliver account-related benefits and information; Present relevant product offers across our site and other advertisements; Fulfill legal obligations, protect rights, and investigate fraud or for any purpose consistent with law.
Cookies and Tracking Technologies
We may use cookies, pixels, tags, and web beacons to enhance services and customize web experiences. These technologies also collect general usage statistics without including personal information.
For tracking, analytics, and monitoring visits to FirstHome.com, we might collaborate with external providers. Non-personally identifiable information from this collaboration generates aggregate statistics about site visitors. Cookie acceptance can be controlled through browser settings. Bear in mind that refusing cookies might impact site features and relevance of offers.
If you prefer not to accept cookies, you may adjust your browser settings to notify you when you receive a cookie so that you may accept or reject it or you may configure your settings to auto-rejection settings.
Deleting cookies does not affect other tracking technologies, like Flash objects. Eliminating these technologies could limit accessibility on the site which may reduce the benefit from the information and services offered.
Mobile Application Users
Our mobile application aids credit requests and facilitates user-initiated sharing. By sharing the app, users permit access to contact list details (name, email, phone number) for sharing.
Contact Forms
Information submitted on contact forms generate a database record which we use to respond regarding the reason for your contact. Phone contacts shared via the mobile app are also stored.
Device Tracking
Device information assists in targeted advertising delivery and campaign effectiveness assessment. Device attributes create a unique ID that might be matched with attributes from other sites. Some companies may associate related devices for households based on common traits.
Targeted Advertising and Your Choices
At First Home Mortgage, we strategically place advertisements to ensure relevance for our customers. We create marketing segments using a blend of online and offline customer data. Collaboration with advertising companies allows us to display and monitor ads on third-party websites. These companies operate under their own privacy policies and are independent of our Online Privacy Statement. Their services encompass communication, marketing, data processing, customer engagement, and ad management. When we enlist external services, we require them to uphold information confidentiality.
We believe that online behavioral advertising enhances ad relevance based on your visited websites. To achieve this, we may employ cookies to track your visits to related websites, enhancing our marketing precision based on your preferences.
If you’d rather not receive targeted ads, you can opt out of specific network advertising programs that use your data. Visit the NAI Opt-Out Page for this purpose. Please be aware that opting out won’t eliminate online advertisements entirely, though they might be less pertinent to your interests.
Your Control Over Collected Online Information
Your information utilization benefits your experience. You have choices regarding its collection and use.
E-Mail Communication
Emails include general notices, application or loan updates, feedback requests, opinions, and marketing offers related to mortgage financing. If you do not want to receive marketing by email, just indicate your preference on the contact information on your account or by utilizing the “opt-out” link provided in our marketing emails. Please note, we will continue to notify you by email regarding your loan account and transaction related information.
Do Not Track
There is no universally accepted standard which exists for Do Not Track browser settings on commercial sites. First Home Mortgage websites do not respond to such settings. Visit the NAI opt-out page for information on choices regarding online behavioral ads.
Links to Other Websites
Our site has links to other websites which have distinct privacy practices. Any information shared on another site will be governed by that site’s privacy statements.
Policy Changes and Updates
We may modify this Online Privacy Notice to reflect changes to our information handling policies. Please review this page periodically for the last information on our privacy practices.
SMS Opt-In/Out (Text Messaging)
First Home Mortgage utilizes text messaging to provide offers, promotions, and other valuable information. You will be required to opt in to receive SMS information. You may opt-out at any time by replying to a message with STOP. Message and data rates may apply. First Home Mortgage will not transfer or assign your consent to receive SMS marketing messages to a third party or share information gathered solely from the SMS program with third parties for them to market to you.